DALLAS, TEXAS (MARCH 28, 2022) – The likes of Carlos “Los Da Mystro” McKinney, Grammy Award-winning music producer of songs with The Dream, Chris Brown, and Mariah Carey, sat side-by-side with 1M+ following Gen Z songwriter/artist, Melle, listening in rapt attention as Generational Group’s Mike Moore broke down why Wall Street is investing tens of billions of dollars into music right now, and how to significantly prepare your music business for the financial opportunity of a lifetime.

This was knowledge they may never have learned or may have had to learn the hard way, if not for the EMPOWER GEN Z FOR LIFE mission of Jaxon John Huffman of Creators Capital, the world’s first start up studio with content houses for the creator economy. Huffman reached out to long-time friend and business associate, Terry Johnson at Generational Group, voted #1 middle market investment bank and advisory services firm for privately held businesses in 2021, to become a Gen Z ally and transfer knowledge to young and under-served music industry copyright owners.

The event, hosted by Stagen, a leading Dallas-based conscious capitalism Leadership Academy founded by Rand Stagen, also Huffman’s long-time friend and associate, was the first of its kind in the music industry.

At the start of Grammy Weekend, on April 1 in Las Vegas, Creators Capital and Generational are hosing the Maximizing Value of Creative Assets 2022 Special Grammy Edition conference, from 11am – 3pm, at the Mandalay Bay Hotel.

“One of the most important gifts successful business people can give is the transfer of what they know to the younger generations and those less knowledgable,” Jaxon Huffman emphasized. “I am thankful that Generational has agreed to do that for creative people in an industry that saved my life, and gave me and so many others a chance to thrive. Music copyright catalog owners should never receive less than what the market says they deserve and Generational is now stepping up as the most experienced and trusted advisor to make sure that practice ends.“

With Wall Street investing tens of billions of dollars into songwriting catalogues, Generational advises how to properly sell when ready, and how to avoid being separated from your, your families, and your communities wealth.

Streaming revenue has revolutionized the music industry, turning royalties into a reliable source of income for performers, songwriters, producers and other music industry players––especially during the pandemic, when earnings from performing live have been unpredictable. Monetizing these royalty streams has become big business, with buyers including not just entertainment conglomerates and private equity firms, but also family offices, private investors and financial institutions. Some catalogs have even been packaged as bonds and sold to third party investors.

The Generational led conference in association with Creators Capital includes:

·      why the days of having only one or two buyers at the table to do business are over

·      learning about the sellers’ market and why right now is the best time to consider taking chips off the table

·      getting insight into the pros and cons of selling all or part of your catalogue,when you are ready and on your terms

“Monetizing creative IP assets is important, not just for artists with large catalogs, but for every rights holder in the music business,” said Terry Johnson, Chief Revenue and Strategy Officer at Generational Group. “In an era where artists, producers, and writers at all levels have the opportunity to sell their catalogs to a range of buyers, understanding the value of those assets and how to best leverage the sales process is critical. The right advice and representation can help them maximize the monetary value of their assets, whether they are an A-list superstar, or an up-and-comer who deserves the same level of advice and support."

After attending the conference, music catalog owners can choose to go to market now, while it is hot, or take no action and wait until the next market cycle. Regardless, everyone leaves knowing more about the value of their music business.

If you would like to attend this private invite only event, email events@creatorscapital.com

Creators Capital is the world’s first startup studio and incubator, with content houses for artists, creators, entrepreneurs and investors.

We empower creators with the tools, knowledge, connections, and capital to build sustainable businesses by developing their talent, creating their assets and maximizing the value of their work.

For more about Creators Capital visit www.CreatorsCapital.com.

For press inquiries, send to press@creatorscapital.com